Meta is starting a project to encourage users to support small to medium-sized companies (SMBs) during the holiday shopping season.
Today, Meta is announcing:
- A continuation of its #BuyBlack Friday effort.
- A 2022 holiday present guide featuring business from the Meta Company Leaders Network.
- A 2022 SMB holiday marketing guide.
#BuyBlack Friday Effort
Meta continues its #BuyBlack Friday campaign for the third year, consisting of complimentary resources, education, and training for black-owned SMBs.
Today, Black business owners can visit the revitalized #BuyBlack Friday website to schedule and get individually marketing support.
In addition, the site highlights numerous Black-Owned SMBs and personal tips/guidance on how they’ve found success using Meta organization tools.
Meta highlights the significance of the holiday shopping season for minority-owned services:
“For minority-owned services currently disproportionately impacted by the pandemic, the significance of the holiday is a lot more acute– 25% of U.S. minority-owned services anticipate to make over half their yearly profits from October-November, and this is greatest for Black-owned organizations at 34%.”
Holiday Present Guide
Meta’s yearly holiday present guide entitled the “2022 Smalliday Display,” highlights a series of organizations from the Meta Organization Leaders Network (MLBN).
Customers can go shopping straight from the guide to receive special promos and discounts.
Meta’s vacation present guide is introducing on November 21.
SMB Vacation Marketing Guide
Meta is introducing an updated vacation marketing guide for SMBs with recommendations and tips on using the business’s free tools to make the most of sales over the holiday.
Key sections in the guide consist of:
- How to power ads with Efficiency 5: Find out how to make advertisements more impactful, drive more sales, and expand your client base.
- Update your content and service details: Discover how to produce a distinct look for your vacation marketing project and keep it constant all season.
- General vacation marketing suggestions: Learn how to place products or services as gifts by utilizing different personas in posts and advertisements.
Meta’s vacation marketing guide and BuyBlack Friday website are readily available now. The holiday present guide will be available next week.
Included Image: Wirestock Creators/Best SMM Panel