Engagement Rate Calculator + Guide for 2023

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Engagement rates are the currency of the social networks marketing market.

Sure, vanity metrics like fans and impressions count for something. But engagement metrics like the number of likes and comments give your social networks performance perspective.

That’s why engagement rate is often used as a selling point in influencer marketing media kits, or to determine a social project’s roi. But there are a few different ways to compute it.

Keep reading for more information about social networks engagement rates– and utilize our free engagement rate calculator to discover how well your accounts are doing.

Bonus offer: Use our complimentary engagement rate calculator to learn your engagement rate 4 methods quickly. Compute it on a post-by-post basis or for an entire project– for any social media network.

What is engagement rate?

Engagement rate is a social media marketing metric that determines the quantity of interaction a piece of material (or a project, or a whole account) gets compared to reach or followers or audience size.

When it comes to social media analytics, follower development is important, however it doesn’t indicate a lot if your audience does not appreciate the content you publish. You require comments, shares, likes and other actions that show your material is resonating with the people who see it.

What else counts as engagement? You might select to consist of all or some of these metrics when determining your engagement rate:

  • responses
  • likes
  • remarks
  • shares
  • conserves
  • direct messages
  • discusses (tagged or untagged)
  • click-throughs
  • clicks
  • profile gos to
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker taps (Buy Instagram Verified Stories)
  • emails
  • “Get Instructions” (Buy Instagram Verified account just)
  • use of branded hashtags

Free engagement rate calculator

Are you all set to determine your engagement rate? Our free engagement rate calculator will assist.

Utilize the calculator All you need to utilize this calculator is Google Sheets. Open the link, click the File tab and select Make a copy to begin filling out the fields.

To compute the engagement rate of a single post, input 1 in No. of Posts field. To determine the engagement rate of numerous posts, input the overall number of posts in No. of Posts.

6 engagement rate solutions

These are the most common solutions you’ll need to determine engagement rates on social media.

1. Engagement rate by reach (ERR): most typical

This formula is the most common way to calculate engagement with social media material.

ERR measures the percentage of individuals who selected to engage with your content after seeing it.

Use the very first formula for a single post, and the 2nd one to compute the average rate across multiple posts.

  • ERR = total number of engagements per post/ reach per post * 100

To figure out the average, accumulate the all the ERRs from the posts you want to typical, and divide by variety of posts:

  • Typical ERR = Total ERR/ Overall posts

To put it simply: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more precise measurement than follower count because not all your followers will see all your material. And non-followers might have been exposed to your posts through shares, hashtags, and other means.

Cons: Reach can change for a range of reasons, making it a various variable to manage. A very low reach can result in a disproportionately high engagement rate, and vice versa, so be sure to keep this in mind.

2. Engagement rate by posts (ER post): finest for particular posts

Technically, this formula measures engagements by fans on a specific post. Simply put, it’s similar to ERR, except rather of reach it informs you the rate at which followers engage with your material.

Many social networks influencers compute their average engagement rate by doing this.

  • ER post = Overall engagements on a post/ Overall fans * 100

To calculate the average, accumulate all the ER posts you want to average, and divide by variety of posts:

  • Typical ER by post = Overall ER by post/ Overall posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a much better way to assess interactions based upon the number of people have actually seen your post, this formula replaces reach with followers, which is typically a more steady metric.

Simply put, if your reach varies typically, utilize this technique for a more accurate step of post-by-post engagement.

Cons: As discussed, while this might be a more steadfast method to track engagements on posts, it doesn’t always offer the full picture since it does not account for viral reach. And, as your follower count increases, your rate of engagement could drop off a little.

Ensure to view this stat alongside follower development analytics.

3. Engagement rate by impressions (ER impressions): finest for paid content

Another base audience metric you could select to measure engagements by is impressions. While reach procedures how many people see your content, impressions track how frequently that content appears on a screen.

  • ER impressions = Overall engagements on a post/ Overall impressions * 100
  • Average ER impressions = Total ER impressions/ Total posts

Pros: This formula can be beneficial if you’re running paid content and require to evaluate efficiency based upon impressions.

Cons: An engagement rate formula that uses the number of impressions as the base is bound to be lower than ERR and ER post formulas. Like reach, impression figures can also be inconsistent. It might be a great concept to utilize this approach in combination with reach.

Find out more about the distinction between reach and impressions.

4. Daily engagement rate (Everyday ER): best for long-term analysis

While engagement rate by reach measures engagement against maximum exposure, it’s still excellent to have a sense of how frequently your fans are engaging with your account on a daily basis.

  • Daily ER = Total engagements in a day/ Overall fans * 100
  • Average Everyday ER = Overall engagements for X days/ (X days * followers) * 100

Pros: This formula is an excellent way to evaluate how frequently your fans connect with your account daily, rather than how they engage with a particular post. As a result, it takes engagements on brand-new and old posts into equation.

This formula can likewise be tailored for specific usage cases. For instance, if your brand only wishes to measure daily comments, you can change “overall engagements” appropriately.

Cons: There’s a fair quantity of room for mistake with this approach. For example, the formula doesn’t account for the fact that the exact same fan may engage 10 times in a day, versus 10 followers engaging as soon as.

Daily engagements can also vary for a number of reasons, including the number of posts you share. For that reason it may be beneficial to outline everyday engagement versus variety of posts.

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5. Engagement rate by views (ER views): finest for video

If video is a main vertical for your brand name, you’ll likely would like to know how many people pick to engage with your videos after enjoying them.

  • ER view = Total engagements on video post/ Overall video views * 100
  • Average ER view = Total ER view/ Overall posts

Pros: If one of your video’s objectives is to create engagement, this can be a great way to track it.

Cons: View tallies typically include repeat views from a single user (non-unique views). While that audience may enjoy the video multiple times, they might not always engage several times.

6. Expense per engagement (best for determining influencer engagement rates)

Another useful equation to contribute to your social media tool kit is expense per engagement (CPE). If you’ve selected to sponsor material and engagement is a crucial goal, you’ll need to know just how much that investment is paying off.

  • CPE = Overall quantity spent/ Total engagements

Many social networks ad platforms will make this estimation for you, together with other object-oriented calculations, such as cost-per-click. Ensure to inspect which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to compute engagement rate instantly

If you’re tired of determining your engagement rate manually, or you’re merely not a math individual (hi!), you may want to consider using a social media management tool like Best SMM Panel. It allows you to analyze your social media engagement throughout social networks from a high level and get as detailed as you desire with customized reports.

Here’s an example of what looking at your engagement information in Best SMM Panel appears like:

Pursue totally free for one month Besides revealing you your overall post engagement rate, you can likewise see what kinds of posts get the highest engagement (so you can make more of those in the future), and even how many individuals visited your website.

In Best SMM Panel reports, it’s very easy to see the number of engagements you overcame an amount of time, what is being counted as an engagement for each network, and compare your engagement rates to previous period.

Pro tip: You can set up these reports to be produced immediately and remind yourself to check in as typically as you want.

An excellent bonus offer is that with Best SMM Panel, you get to see when your audience is more than likely to engage with your posts– and arrange your content appropriately.

What is a good engagement rate? The majority of social media marketing experts concur that a great engagement rate is in between 1%to 5%. The more fans you have, the harder it is to attain. Best SMM Panel’s own social networks team reported a typical Buy Instagram Verified engagement rate of 4.59% in 2022 with 177k fans.

Now that you know how to track your brand’s social media engagement, read up on how to increase your engagement rate.

Usage Best SMM Panel to track and enhance engagement rates across all your social networks channels. Attempt it totally free today.